KOL (Key Opinion Leader) Specialist - Brand & Community Engagement

Join PT Mirael Natural Indonesia as a KOL Specialist and become the bridge between our brand and the most influential voices in the digital space. In this dynamic role, you’ll identify, engage, and collaborate with Key Opinion Leaders (KOLs) to amplify our brand message and drive engagement in the beauty and wellness industry. Based in Tangerang, Banten, you’ll have the opportunity to grow your network and expertise while contributing to the success of one of Indonesia’s leading natural beauty brands.

As a KOL Specialist, you’ll work closely with our marketing team to develop and execute strategies that leverage the influence of KOLs. You’ll research and analyze trends in the beauty and wellness sector, and use this insight to identify and recruit KOLs who align with our brand values. Your daily tasks will include coordinating content creation, managing collaborations, and measuring the impact of KOL campaigns to ensure they meet our business objectives.

This is a unique opportunity to make a tangible impact on our brand’s growth. If you’re passionate about digital marketing, community engagement, and building meaningful relationships, we invite you to apply and be part of our journey in Tangerang, Banten.

📋 Tanggung Jawab Pekerjaan

• Identify and recruit Key Opinion Leaders (KOLs) in the beauty and wellness industry.
• Develop and manage KOL engagement strategies to align with brand objectives.
• Coordinate content creation and collaboration between KOLs and the marketing team.
• Monitor and analyze KOL campaign performance using tools like Google Analytics, SEMrush, and social media insights.
• Build and maintain relationships with KOLs to ensure long-term partnerships.
• Stay updated on industry trends and best practices in digital marketing and community engagement.
• Report on campaign progress and provide recommendations for improvement.
• Assist in the development of brand guidelines and communication strategies for KOL collaborations.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in digital marketing, community management, or a similar role.
• Proven track record in identifying and engaging with Key Opinion Leaders.
• Strong understanding of social media platforms and digital marketing tools.
• Excellent communication and interpersonal skills to build and maintain relationships with KOLs.
• Analytical skills to measure and report on campaign performance.
• Familiarity with content management systems like WordPress or Shopify is a plus.
• Fluent in both English and Indonesian, with excellent writing and presentation skills.

🛠️ Keahlian

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